What is “the Great Reset”?
The Great Reset is a massively funded, desperately ambitious, internationally coordinated project led by some of the biggest multinational corporations and financial players on the planet and carried out by cooperating state bodies and NGOs. Its soul is a combination of early 20th century science fiction, idyllic Soviet posters, the obsessiveness of a deranged accountant with a gambling addiction—and an upgraded, digital version of “Manifest Destiny.”
The peasants are getting fat, and they are breeding! Oh no.
The mathematical reason for the Great Reset is that thanks to technology, the planet has gotten small, and the infinite expansion economic model is bust—but obviously, the super wealthy want to continue staying super wealthy, and so they need a miracle, another bubble, plus a surgically precise system for managing what they perceive as “their limited resources.” Thus, they desperately want a bubble providing new growth out of thin air—literally—while simultaneously they seek to tighten the peasants’ belts, an effort that starts with “behavioral modification,” a.k.a. resetting the western peasants’ sense of entitlement to high life standards and liberties (see awful “privilege”).
The psychological reason for the Great Reset is the fear of losing control of property, the planet. I suppose, if you own billions and move trillions, your perception of reality gets funky, and everything down below looks like an ant hill that exists for you. Just ants and numbers, your assets.
Thus, the practical aim of the Great Reset is to fundamentally restructure the world’s economy and geopolitical relations based on two assumptions:
one, that every element of nature and every life form is a part of the global inventory (managed by the allegedly benevolent state, which, in turn, is owned by several suddenly benevolent wealthy people, via technology), and
two, that all inventory needs to be strictly accounted for: be registered in a central database, be readable by a scanner and easily ID’ed, and be managed by AI, using the latest “science.”
The goal is to count and then efficiently manage and control all resources, including people, on an unprecedented scale, with unprecedented digital anxiety and precision—all while the masters keep indulging, enjoying vast patches of conserved nature, free of unnecessary sovereign peasants and their unpredictability. The king’s world feels far more predictable and relaxed when the chaos of human subjectivity is contained for good.
Plus, as a potentially lucrative aside, a bunch of these tightly managed “assets” can be also turned into new financial instruments and traded. Game on!
In other words, it’s an “efficient” global feudalism that goes much farther than its medieval brother since the scanner is all-seeing: every person, every mineral, and every berry is digitally tagged and tracked. Under that framework, every peasant has a function that is derived not from the mystery of life, and not from their inner calling—but from AI, the master of efficiency and the servant of the king. Ideally, the peasants can be convinced that it’s good for them (or necessary to be safe, see “contact tracing”) and that this is what progress and happiness are like—but if not, there are other ways, from classic violence to virtual prisons to “morality pills.”