Greenwashing is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound.
For example, companies involved in greenwashing behavior might make claims that their products are from recycled materials or have energy-saving benefits. Although some of the environmental claims might be partly true, companies engaged in greenwashing typically exaggerate their claims or the benefits in an attempt to mislead consumers.
“It’s like taking 400,000 cars off the street,” (Jim) Holtzman said. “It’s just a great program for county homeowners.”
David Pickerill, executive director for the Missouri Clean Energy District, the leading PACE program in the Kansas City area, said its loans are crucial for homeowners who need to purchase a new furnace or air conditioning system during an emergency but do not have the cash on hand. It is, he said, “primarily a way to unleash unencumbered equity in a home to pay for energy conservation and renewable energy products.”
Unfortunately for many borrowers, these loans have not worked out the way these gentlemen so enthusiastically promised.