Story at a Glance
- The Winter 2021 “AMA COVID-19 Guide: Background/Messaging on Vaccines, Vaccine Clinical Trials & Combatting Vaccine Misinformation,” issued by the American Medical Association raises serious questions about the AMA’s adherence to transparency, honesty, ethics and the moral standards to which it will hold its members
- The guide lists nine “key messages” the AMA wants doctors to focus on when communicating about COVID-19. This includes stressing the importance of eliminating nonmedical vaccine exemptions, the importance of flu vaccines and COVID shots, and expressing confidence in vaccine development
- In the guide, the AMA instructs doctors on how to disinform the public using psychological and linguistic tools. This includes explicit instructions on which words to swap for other more narrative-affirming choices
- Word swaps include changing “hospitalization rates” to “deaths,” two terms that are not even remotely interchangeable
- Swapping the term “Operation Warp Speed” for “standard process” is another rather egregious misdirection. The two are not interchangeable. In fact, they’re diametrically opposed to one another
(Mercola) – The Winter 2021 “AMA COVID-19 Guide: Background/Messaging on Vaccines, Vaccine Clinical Trials & Combatting Vaccine Misinformation,” issued by the American Medical Association (AMA) raises serious questions about the AMA’s adherence to transparency, honesty, ethics and the moral standards to which it will hold its members.
The AMA was founded in 1847 and is the largest professional association and lobbying group of physicians and medical students in the U.S. According to the AMA itself, its mission is to promote the art and science of medicine and the betterment of public health.
How then do they explain this “COVID-19 messaging guide,” which explicitly teaches doctors how to deceive their patients and the media when asked tough questions about COVID-19, treatment options and COVID shots?
AMA teaches doctors how to deceive
“It is critical that physicians and patients have confidence in the safety and efficacy of COVID-19 vaccines as they become available for public use,” the “AMA COVID-19 Guide” states, adding:
“To overcome vaccine hesitancy and ensure widespread vaccine acceptance among all demographic groups, physicians and the broader public health community must continue working to build trust in vaccine safety and efficacy, especially in marginalized and minoritized communities with historically well-founded mistrust in medical institutions.”
Indeed, the entire guide is aimed at teaching doctors how to foster confidence in the medical profession in general, as it pertains to treatment of COVID-19, but in particular as it pertains to the experimental COVID shots.
The guide provides “suggested narratives” for various engagements, such as when communicating on social media, as sell as “talking points to guide external communications,” such as when being interviewed. It lists nine specific “key messages” that they want doctors to focus on when communicating about COVID-19. These key messages can be summarized as follows:
- Express confidence in vaccine development
- Stress the importance of vaccines
- Highlight the need to combat the spread of vaccine misinformation
- Adhere to updated ethical guidance for physicians and medical personnel, which says they have a moral obligation to get vaccinated themselves
- Give general vaccine recommendations, such as the recommendation for everyone over the age of 6 months, including pregnant women, to get an annual flu shot
- Stress the importance of eliminating nonmedical vaccine exemptions
- Highlight the increased availability of flu vaccines, and the importance of getting a flu shot even if you’ve gotten a COVID injection
- Highlight the importance of including minorities, both in vaccine trials and as trusted messengers who can “promote social pressure” to get minorities vaccinated and dispel historical distrust in medical institutions
- Denounce scientific analyses “predicated on personal opinions, anecdote and political ideologies”